Architecture
Soda’s work has been incorporated into the fabric of buildings and displays within them. Our interest in architecture mirrors our interest in forms and hardware, and our work often centres on the interplay between the physical and digital domains.
Architectural work has included a sculptural screen for Dublin’s Ilac Centre and the control system for the award-winning Media-Tic building in Barcelona.
In 2011 Fiddian curated a conference on interactive architecture at London Metropolitan University, with a focus on utilising new technologies to make the built environment more responsive to people’s needs.
Fiddian curated and chaired the Interactive Architecture conference at London Metropolitan University in October 2010.
Soda were asked by Vector Foiltec to look at a control system for the stunning Media TIC building in Barcelona, Spain. Our solution was to decentralise control with simple Arduino clone-controlled, networked fan units. This effective solution saved running many hundreds of metres of pneumatic tubing and leaves a flexible system the building owners can work with.
In 2011, Media-Tic won the incredibly prestigious award of World Building of the Year.
‘Wave’, a large, sculptural, low-resolution screen for Dublin’s newly revamped Ilac Shopping Centre.


