Social Media
Clients come to us looking for thoughtful ways to use social media and new technologies together.
In the past we’ve worked on successful campaigns for the likes of Amnesty International (irrepressible.info), Boeing Dreamscapes at the Shanghai Expo 2010, bTWEENScapes at eARTS08 and Media Projects International Screenworks for the Dickson CyberExpress Mall in Hong Kong.
In 2012 Soda is running the social media campaign and website for the TruceArts project: part of the Cultural Olympiad in London.
We’ve been working with the folks at A New Direction and Creative Intelligence Agency to work with young people to make digital artwork around the theme of Olympic Truce.
We’re also running the social media campaign for the project, which kicked off with the website launch. Graphic Design by Sunil Pawar of Slingshot London and web design by Garry Hill of Magnetised.
You can see some of the other collaborations between artists and young people at:
The international law firm Clyde and Co commissioned Soda to develop a MASH variant for their new head office in London.
For the USA pavilion at Shanghai Expo 2010 Soda worked with Touch Communications to produce an interactive mediawall for Boeing.
video Dreamscape
Multimedia Aggregation & Streaming Hyperscreen is Soda’s customisable software that takes social media text, still and video imagery and creates stunning, ever changing digital collages in real time. Like a virtual VJ, MASH can dynamically display content around products, services and events on screens large and small in realtime.
For iDesign, the digital day of the London Design Festival, Soda provided a couple of instances of MASH to generate a social media mood-wall around the event.
The one day conference Fiddian organised and chaired examined the role played by the media in telling the stories of Pakistan’s citizens – how they live and work, the challenges they face, and their aspirations for the future. We examined how citizens can most effectively interact with Pakistan’s media, using it as a platform for the expression of their views and a vehicle through which they can demand accountability from their representatives. The day particulalry focused on the growing opportunity that citizens, empowered by a new generation of low cost tools, have to become active participants in Pakistan’s media landscape.
Fiddian took the latest version of Soda’s MASH to the b.TWEEN 09 Interactive Media Forum at FACT in Liverpool. MASH is Soda’s RSS-aggregating, montage-generating, ever-changing, painterly-mash-up- making, ‘givin’-cool’ system for screens, large or small.
Fiddian went to Shanghai to launch bTWEENScapes at eARTS08: a collaboration with Chinese artist take10.
Soda created the website irrepressible.info for Amnesty International UK. The campaign aimed to raise awareness of internet censorship and the role of big businesses in helping repressive governments to control the flow of information to their people.