Soda

Mashing up the physical and digital worlds for culture and learning

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For the USA pavilion at Shanghai Expo 2010 Soda worked with Touch Communications to produce an interactive mediawall for Boeing.

video Dreamscape

MASH Boeing Dreamscapes

Flickr pictures, tweets and directly uploaded content were aggregated and moderated on the dreamscape website. MASH then took this user generated content along with Boeing flight data and displayed it on the large interactive screen in the pavilion. A lazer scanner and computer vision was used to detect multiple people and enabled them to interact with the content. As they approached, images floated towards them which they could then drag around the screen with slow movement or dismiss with a quick flick.

After the Expo the installation headed for Seattle and became a permanent exhibit at Boeing HQ.