The idea behind irrepressible.info was to allow people to actively participate and take action against online repression by republishing and spreading content that was being repressed. Users could put a badge like the one on the irrepressible site onto their own websites, where it showed excerpts from censored sites around the world. The badge linked back to irrepressible.info where visitors could learn more about the censored site in question and the campaign itself.
The campaign was officially launched on the 28th of May by the Observer and Amnesty. Within the first 2 days 15,000 people had signed the prominently featured pledge - surpassing all our expectations by far. The site was featured on Digg, Slashdot and appeared on del.icio.us’ most popular.
This campaign was conceived and realised by Soda for Amnesty International, supported by the Observer and OpenNet Initiative.